How To Fix The Biggest Disconnects With Your Agency
When it comes to marketing and agency management, disconnects between marketers and agencies can be very costly potentially very damaging. Any of these sound familiar with any of your agencies?...
View ArticleA Marketer’s Guide To Avoiding Cock-Ups
Well, it’s been yet another interesting week for another iconic brand that’s found itself at the centre of a social media firestorm that just won’t quit. And while the seatbelt sign is doubtless...
View ArticleIs Your Incumbent Agency The Right Agency?
Ever get a gnawing feeling you may not have the right agency but aren’t quite sure why? Well, here are five warning signs that you may have a deeper problem than normal day-to-day issues and you...
View ArticleMedia. And a Room Full of Elephants.
If you’re in any way associated with the marketing business, you’ve likely been aware of the unprecedented shift in the media business in the last few years. No matter where you look, you can’t help...
View Article10 Ways To Save Money With Your Agencies (Without Shooting Yourself In The...
If you’re reading this thinking it may be an easy fix guide to squeezing the living daylights out of your agency(s) to save costs, you’re going to be disappointed. It isn’t. Because one of the...
View ArticleMedia: How Much More Complex Will It Get?
The media landscape has evolved dramatically in the last couple of years, thanks in no small part to technology as a powerful new enabler in the buying process. But while technology may be an...
View ArticleIs The Traditional AOR History?
Clients frequently ask about our views on the benefits of consolidating activities into one agency and whether an Agency of Record is still relevant in an age where specialty services are so...
View ArticleHow To Give Feedback To Your Agency
Before getting into ‘how to give feedback’ to your agency, it’s perhaps worth asking ‘do you ever give feedback to your agency…?’ Surprisingly, some clients often shy away from providing feedback –...
View ArticleAre You A Terrible Client? Here’s How To Find Out.
Are you a terrible client…? Of course not! I hope not… I don’t think so… Are we…? In the same way marketers check-out potential agencies before they think about working with them, make no mistake...
View ArticleCannes. And Crocodile Tears.
Yes, it’s almost that time of year again when the advertising community celebrates the best of the best at Cannes. Until 2012 it was known as the ‘International Advertising Festival’ then renamed the...
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